Apple decided not to roll out Siri in EU after denied request for exemption
Apple has announced that its new Siri AI feature will not be available to users in the European Union due to regulatory disagreements. The European Commission stated that Apple failed to meet the interoperability requirements of the Digital Markets Act (DMA), rejecting Apple's request for an exemption. Apple cited significant privacy and security risks associated with the DMA's demands for broad third-party AI access to user devices. AI
IMPACT Limits AI integration in consumer devices within a major market due to regulatory friction.