Soccer has officially surpassed baseball as America's fourth most popular sport, according to a Q4 2024 study by Ampere Analysis. This shift is highlighted by Roger Bennett, co-founder of Men in Blazers, who notes that the upcoming 2026 FIFA Men's World Cup and 2027 Women's World Cup are poised to be major cultural and commercial events. The global viewership for the World Cup, estimated at five billion, dwarfs the Super Bowl's audience, and even the Premier League is seeing record viewership in the U.S., signaling a significant rise in soccer's mainstream appeal. AI
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RANK_REASON The article discusses a shift in sports popularity based on existing data and expert commentary, rather than announcing a new event or product.
