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research · [1 source] · · 中文(ZH) 中央网信办:平台发布短视频必选6类标签
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China mandates AI and other labels for short videos

China's Cyberspace Administration has mandated that all short video platforms must implement a system of six mandatory content labels for user-uploaded videos. These labels include categories for fictional content, AI-generated material, marketing information, reposted content, personal opinions, and content not requiring a label. This new regulation requires publishers to select one of these mandatory labels before uploading any short video, with provisions for additional optional labels and a review process for existing and new content to ensure compliance. AI

Summary written by gemini-2.5-flash-lite from 1 source. How we write summaries →

IMPACT Requires clear labeling of AI-generated content on short video platforms, impacting content creators and user perception.

RANK_REASON New government regulation impacting a major content platform. [lever_c_demoted from significant: ic=1 ai=0.4]

Read on 36氪 (36Kr) →

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Cyberspace Administration of China: Platforms must select 6 types of tags when publishing short videos

    近日,中央网信办总结12家平台试行经验,指导各地各网站平台全面推进落实三项工作:一是规范短视频内容标注标签,明确网站平台必须为用户提供6类“必选标签”,并可根据自身实际提供其他“可选标签”。其中,“必选标签”包括“含有虚构演绎内容”“含有AI生成内容”“含有营销信息”“内容为转载”“内容为个人观点”和“无需标注”。真实生活记录类短视频可选择“无需标注”标签,该标签不在短视频页面呈现。二是将内容标注设为短视频发布必经环节,发布者必须从“必选标签”中选择一项,才能发布短视频。三是对新增短视频标注情况加强审核,对存量短视频进行分批回溯,对未规范标注的,进行补标…