AI-powered search and shopping assistants are driving a significant increase in traffic to US retail websites. This surge, up 393% year-over-year, indicates a shift in consumer behavior towards AI-driven discovery. Many retailers are reportedly unprepared for this change, suggesting a need for adaptation in their online strategies to leverage or manage this new wave of AI-influenced customer engagement. AI
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IMPACT AI-driven search and shopping tools are reshaping consumer behavior, leading to a substantial increase in traffic to retail websites and prompting a need for businesses to adapt their strategies.
RANK_REASON Article discusses the impact of AI on retail traffic, but does not announce a new AI product or model.
