Spotify is integrating Apple's HTTP Live Streaming (HLS) technology into its podcasting platforms, Spotify for Creators and Megaphone. This move will allow video podcasts previously exclusive to Spotify to be distributed on Apple Podcasts, which recently added HLS support. The adoption of HLS enables features like seamless switching between video and audio-only streams, offline downloads, and dynamic ad insertion, potentially centralizing power in the podcast industry but offering user convenience. AI
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IMPACT Standardization of video podcast streaming may streamline content delivery and monetization for creators.
RANK_REASON A company is adopting an existing technology standard to improve its product offerings.
