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Threads daily users drop 61% post-peak, Meta disputes data

New data from Apptopia suggests that Threads, Meta's Twitter competitor, has seen a significant decline in daily active users since its peak in October 2024, dropping by 61 percent. While Threads briefly surpassed X in US daily users in early 2024, its usage has fallen more sharply than X's, which has remained relatively flat. Meta has disputed Apptopia's findings, citing eMarketer predictions of substantial user growth for Threads this year. AI

Summary written by gemini-2.5-flash-lite from 1 source. How we write summaries →

IMPACT Usage trends for text-based social networks like Threads and X have minimal direct impact on AI operators.

RANK_REASON The cluster analyzes usage trends of social media platforms based on third-party data, rather than reporting a new product release or core AI development.

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Threads daily users drop 61% post-peak, Meta disputes data

COVERAGE [1]

  1. Platformer TIER_1 · Casey Newton ·

    Are the Twitter clones in trouble?

    A new report says X is resurgent — but it may be missing the bigger picture