Venture capital is increasingly leveraging social media platforms like Instagram as a primary tool for deal sourcing and founder engagement. Marshall Sandman, founder of Animal Capital, uses daily Instagram videos to explain venture capital concepts, which has led to direct investment opportunities. This approach mirrors a broader trend where investors are acting as content creators to build trust, attract founders outside traditional networks, and gain a competitive edge, especially as AI mega-rounds concentrate funding. AI
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IMPACT Venture capital firms are adopting content creation strategies to source deals, potentially impacting how AI startups find funding.
RANK_REASON The article discusses a trend in venture capital using social media for deal flow, rather than a specific event like a funding round or product launch.
