A recent study by Wharton and Rutgers researchers indicates that news publishers who blocked AI crawlers experienced a 7% decrease in weekly traffic over a six-week period. The study found no significant gains in content protection as a result of these blocks. This suggests that preventing AI data scraping may inadvertently harm publishers' reach. AI
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IMPACT News publishers may face reduced traffic by blocking AI crawlers, impacting reach and potentially revenue.
RANK_REASON Study published by academic institutions on AI's impact on news publishers.