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Netflix acquires AI firm, threatening global VFX workforce with automation

Netflix has acquired InterPositive, an AI company founded by Ben Affleck, which automates visual effects tasks like color grading and relighting. This acquisition poses a significant threat to the global VFX workforce, particularly entry-level artists in countries like India and the Philippines who currently perform these frame-by-frame tasks. While some believe AI efficiency will create new jobs, industry experts and labor groups express concern about widespread job losses, with projections suggesting tens of thousands of positions could be eliminated in the US alone within three years. AI

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RANK_REASON Acquisition of an AI company by a major media player with significant downstream impact on a large global workforce.

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Netflix acquires AI firm, threatening global VFX workforce with automation

COVERAGE [1]

  1. Rest of World TIER_1 · Indranil Ghosh ·

    Netflix’s AI deal puts the global VFX workforce at risk

    A startup founded by Ben Affleck, recently acquired by Netflix, could automate the frame-by-frame work done by artists across India, South Korea, and Latin America.