OpenAI is planning to expand a cheaper, ad-supported version of ChatGPT, anticipating a significant shift of existing paid subscribers to this new tier. The company projects a substantial increase in overall users, with a notable decrease expected in subscribers for its premium ChatGPT Plus service. This strategy aims to offset potential revenue loss from downgrades with advertising income. AI
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IMPACT OpenAI's move to a cheaper, ad-supported ChatGPT tier could pressure competitors and alter user acquisition strategies across the industry.
RANK_REASON Product strategy shift by a major AI lab with significant user base implications.